Fraser Speirs on the Volume Purchase Program

Fraser Speirs of Connected Flow explains Apple’s new Volume Purchase Program:

1. The institution buys a “volume voucher” on a purchase order.
2. Apple mails the vouchers to the school.
3. A “program facilitator” at the school decides which apps and how many.
4. The “facilitator” then gets a number of coupon codes - a bit like promo codes.
5. The coupons are distributed to students, who then redeem the coupons in their own iTunes accounts for a ‘free’ copy of the app.

— August 16, 2010